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Jennifer Scilabro in The Intelligence Record: Local Media’s Margin Problem Lives in the Systems, Not the Sellers
Decision Drag slows local Media Ad Sales Growth

Jennifer Scilabro in The Intelligence Record: Local Media’s Margin Problem Lives in the Systems, Not the Sellers

Every local media company is looking at the same two things right now: cutting expenses and growing margin. Almost none have looked at the systems sitting underneath the selling operation — and…

Jenn Scilabro

Joe Marino

June 15, 2026

Martin Lasarga in Cynopsis: Local Media Sellers Need Different Tools Than National Buyers

Martin Lasarga in Cynopsis: Local Media Sellers Need Different Tools Than National Buyers

National advertising tools assume a division of labor that doesn’t exist in local media. A planner builds the plan, a trafficker activates it, an analyst monitors performance, a specialist assembles the report,…

Jenn Scilabro

Jenn Scilabro

June 10, 2026

Joe Marino in TVNewsCheck: Local Media’s Competitive Advantage is Accountability

Joe Marino in TVNewsCheck: Local Media’s Competitive Advantage is Accountability

In a new op-ed for TVNewscheck, Ribeye Co-Founder and CEO Joe Marino makes the case that local broadcasters are sitting on a competitive advantage they’re badly underplaying — and that the path…

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Jennifer Scilabro

May 19, 2026

Ribeye Promotes Matthew Day to Chief Client Officer, Pairing AI-Powered Platform with Human-Led Service Standard

Ribeye Promotes Matthew Day to Chief Client Officer, Pairing AI-Powered Platform with Human-Led Service Standard

Programmatic veteran will oversee Ad Operations, Business Development, and Client Success as concierge model scales alongside AI-rich platform PORT WASHINGTON, NY — May 18, 2026 — As part of its ongoing effort…

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Jennifer Scilabro

May 18, 2026

Why Local Media Needs a Local-First Ad Stack: Inside Ed McLoughlin’s Case in TVNewsCheck

Why Local Media Needs a Local-First Ad Stack: Inside Ed McLoughlin’s Case in TVNewsCheck

Ed McLoughlin, our co-founder and COO, has a piece in TVNewsCheck that lays out something we hear from local broadcasters constantly: the tools they’ve been handed weren’t built for the business they’re…

designadmin

Jennifer Scilabro

December 17, 2025