Rare Insights

  Skates don’t come sharpened out of the box. I learned this two months into my daughter playing hockey, after overhearing other parents talk about skate sharpening and finally asking, “when do…

More Programmatic Choice for Local Media, Without More Complexity. Local media companies are building real digital businesses. The problem is rarely access to demand. It’s what access costs operationally: another login, another…

AdExchanger has named Ribeye a finalist in the AI Innovators category, for our entry: Ribeye — AI-powered revenue acceleration and ad operating system built for local media. Winners are announced September 28…

AI in local advertising has mostly been aimed at media buying. The larger untapped opportunity sits earlier in the revenue cycle — with the sellers who understand advertisers, build the campaigns, and…

If you ask local media executives what keeps them up at night, you’ll hear familiar answers: fragmented workflows, too many vendors, disconnected systems, and increasing pressure to prove results for advertisers. The…

Today’s local media organizations are managing more channels and data than ever. In response, leaders have bolstered their tech stacks. Over time, though, this dynamic has forced sellers and operators to work…

“Optimization” is one of the most overused words in digital advertising. Sometimes it means bid changes and creative rotation. Sometimes it means shifting budget between channels. And sometimes it just means “we’re…

The full-funnel conversation in advertising is usually framed for big brands with big budgets. CTV awareness campaigns, OLV consideration plays, display retargeting, dynamic creative across every stage. It’s a beautiful picture, and…

As local media organizations have expanded from owned-and-operated inventory into streaming, CTV, search, social, and other digital channels, the work required to support advertisers has grown far more complex. Many revenue teams…

Local digital campaigns have always been built channel by channel. CTV, display, audio, and OLV each came with their own pixels, audience definitions, and retargeting infrastructure — so even the best sellers…