Rare Insights

If you ask local media executives what keeps them up at night, you’ll hear familiar answers: fragmented workflows, too many vendors, disconnected systems, and increasing pressure to prove results for advertisers. The…

Today’s local media organizations are managing more channels and data than ever. In response, leaders have bolstered their tech stacks. Over time, though, this dynamic has forced sellers and operators to work…

“Optimization” is one of the most overused words in digital advertising. Sometimes it means bid changes and creative rotation. Sometimes it means shifting budget between channels. And sometimes it just means “we’re…

The full-funnel conversation in advertising is usually framed for big brands with big budgets. CTV awareness campaigns, OLV consideration plays, display retargeting, dynamic creative across every stage. It’s a beautiful picture, and…

As local media organizations have expanded from owned-and-operated inventory into streaming, CTV, search, social, and other digital channels, the work required to support advertisers has grown far more complex. Many revenue teams…

Local digital campaigns have always been built channel by channel. CTV, display, audio, and OLV each came with their own pixels, audience definitions, and retargeting infrastructure — so even the best sellers…

By: Joe Marino, CEO and Founder Most local media reporting still happens in a spreadsheet. Not because anyone wants it to. Because the data lives in different places. CTV reporting in one…

For most of digital advertising’s history, “setting up the campaign” was someone else’s job. The seller closed the deal. The IO went to the trafficking team. The trafficking team handed off to…

Most local media plans are built backwards. The advertiser names a budget. The seller proposes a channel mix based on what’s worked before. The campaign launches. Everyone hopes the numbers come in…

Walk into any small-town radio station or local TV affiliate and you’ll find something adtech has been chasing for years without quite catching: real, durable trust between buyer and seller. It’s not…