About

Infrastructure Built on Conviction

Ribeye was founded to give local media companies the technology platform they’ve always deserved — one built on transparency, fairness, and respect for the people who keep local media alive.

Why Ribeye Exists

Local media has never been more important — or more underserved. Streaming audiences are growing. Digital demand is real. And yet the technology meant to power local advertising has failed to keep up.

Platforms built for national buyers were repackaged for local sellers, layering in cost, complexity, and opacity while quietly eroding margins. Local sellers were forced into systems that hide inventory, mark up media, and take credit for work they didn’t do.

We built Ribeye for the broadcasters, media companies, and sales organizations who know their markets, build real relationships, and still show up every day to sell local. The people who were never the priority — but should have been.

Our mission is simple: give local media full control over how their digital and CTV advertising is planned, sold, and reported — without sacrificing transparency, autonomy, or economics.

Our Point of View

We believe the future of connected TV advertising and digital media isn’t bigger intermediaries or more black boxes. It’s empowerment.

Local broadcasters should own their CTV inventory, their data, and their relationships. Local advertisers should be able to buy streaming TV, online video, display, audio, and DOOH through tools that are honest, efficient, and built for how local actually works.

Ribeye delivers exactly that: a unified ad workflow platform designed specifically for local media.

Why Now

The hype cycle is over. The streaming gold rush has passed. What local media needs now isn’t another acronym — it’s durable infrastructure.

Infrastructure that unifies planning, buying, and reporting across channels. Infrastructure that restores transparency. Infrastructure that lets local sellers compete and win — on their terms.

That’s what we’re building at Ribeye.

Our Values

Transparency

In our pricing, our technology, and our relationships. See exactly what you have to sell, what you’re being charged, and where every dollar goes.

Integrity

We build technology that serves our clients’ interests — not our own inventory positions. Your work. Your margin.

Speed

Local media moves fast. Our platform is built to keep up — in development velocity and campaign execution.

Service

We’re not a self-serve platform with a help center. We’re a partner with a team that picks up the phone.

Leadership & Team

Joe Marino

Founder & CEO

You’re working with someone who built this platform because he lived the problem — and knew there had to be a better way.

Ed McLoughlin

Founder & COO

You have a COO who’s spent 25+ years in media and ad tech, so when you hit an operational challenge, chances are he’s seen it before.

Jenn Scilabro

Chief Growth Officer

You have a growth partner who understands local media inside and out — and has spent 30+ years helping teams like yours drive real revenue.

Matt Day

Chief Client Officer

You have someone in your corner who knows what good campaign execution looks like and won’t let things fall through the cracks.

Alex Veytsman

Head of Product

The tools you use were designed with your team in mind — intuitive, practical, and built to actually get adopted.

Mike Magner

Head of Customer Engagement

You’ll have a dedicated partner helping you get the most out of the platform, not just someone checking in when things go wrong.

Martin Lasarga

VP, Product

The platform you use was shaped by someone who’s spent 15+ years building workflow tools specifically for media companies — not adapted from something else.

Josh Nisenson

VP, Technology

The technology behind your campaigns is built and maintained by an engineering leader who prioritizes reliability and performance at scale.

George Samsonov

Head of Trading

You have a trading leader who ensures your campaigns aren’t just running, but are optimized for peak performance by someone who truly understands the mechanics of programmatic execution.

Adam Korol, CPA

Finance Director

You’re partnering with a company that’s run with financial discipline and built for the long term.

Dave Aston

Director, Enterprise Sales

If you’re an enterprise partner, you’ll work with someone who genuinely understands your complexity and focuses on finding opportunities that move the needle.

Greg_Heiman_Director_Platform_Sales

Greg Heiman

Director, Platform Sales

You get a partner who cuts through omnichannel complexity, unifies your workflow, and turns fragmented media buys into measurable growth.

Alissa Reynolds

Director, Client Success

You have a client success leader who takes a structured, long-term view of your partnership — not just your next campaign.

Nick Sagginario

Director, Programmatic Operations

The processes behind your campaigns are designed to scale with you, built by someone who’s thought carefully about how programmatic supply and execution fit together.

Jason Mui

Manager, Programmatic Operations

Your campaigns are running on inventory that’s been carefully vetted, by someone who knows how programmatic supply really works.

Emily_Callahan

Emily Callahan

Client Success Manager

You’ll have someone translating your campaign data into clear takeaways — so you always know what’s working and what to do next.

Jenah Hall

Client Success Manager

You’ll work with someone who can take complex platform capabilities and turn them into a clear, actionable plan for your goals.

Jeff Gomez

Client Success Manager

Day-to-day, your campaigns stay on track with someone who’s worked across ad operations and streaming and knows how to keep things running smoothly.

Larissa Hinton

Client Success Manager

You’ll never be left staring at a report wondering what it means — Larissa turns data into decisions.

Lindsey Norman

Client Engagement Manager

Getting started with Ribeye is smooth because someone is making sure your onboarding and campaign activation go exactly as planned.

Kyrylo Chubatyi

Senior Analyst, Data & Quality

The data behind your campaigns is being watched closely — so you can trust what you’re seeing and act on it with confidence.

Daniel Bittner

Senior Principal Software Engineer

You get new capabilities faster and a platform that holds up under real workloads, because the engineering behind it is built to last, not just to launch.

Earl Johnson

Principal Solutions Architect

When your needs don’t fit neatly into a box, you have someone who will figure out how to make the platform work for you.

Alex Ordonez

Alex Ordoñez

Client Success Associate

You have someone who stays on top of the details so nothing slips — quick to respond, quick to follow through, and focused on keeping your campaigns moving day to day.

Ellie Lovett

Ellie Lovett

Client Success Associate

You’ll have a hands-on partner keeping your campaigns organized and on schedule, so every request gets answered and your team always knows what’s next.

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The name Ribeye isn’t just a brand — it represents our commitment to delivering the prime cut of ad tech. No filler. No gristle. Just the good stuff.

Ready to simplify your ad operations?

See how Ribeye unifies planning, activation, and reporting in a single platform.