In The News

Local media doesn’t have a technology shortage. It has a connection problem. Years of adding best-of-breed platforms — a DSP here, an attribution tool there — solved real problems one at a…

The category recognizes platforms that maximize efficiency, transparency, and performance for media buyers.  Ribeye has been named a winner in the 2026 ADWEEK Tech Stack Awards, in the Buy-Side Programmatic Product/Platform category…

Local media doesn’t have a demand problem. It has a plumbing problem. That was the throughline when Ribeye Co-Founder and CEO Joe Marino sat down with ITVT’s Televisionation: Friday Fireside — his…

Every local media company is looking at the same two things right now: cutting expenses and growing margin. Almost none have looked at the systems sitting underneath the selling operation — and…

National advertising tools assume a division of labor that doesn’t exist in local media. A planner builds the plan, a trafficker activates it, an analyst monitors performance, a specialist assembles the report,…

In a new op-ed for TVNewscheck, Ribeye Co-Founder and CEO Joe Marino makes the case that local broadcasters are sitting on a competitive advantage they’re badly underplaying — and that the path…

Programmatic veteran will oversee Ad Operations, Business Development, and Client Success as concierge model scales alongside AI-rich platform PORT WASHINGTON, NY — May 18, 2026 — As part of its ongoing effort…

Ed McLoughlin, our co-founder and COO, has a piece in TVNewsCheck that lays out something we hear from local broadcasters constantly: the tools they’ve been handed weren’t built for the business they’re…