More than 100 local television stations, broadcast groups, and agencies can now access StackAdapt within the workflows they already use to plan, activate, optimize, and report on digital campaigns
StackAdapt’s programmatic capabilities are now available to Ribeye Media clients directly within the Ribeye platform, the companies announced today.
More than 100 local television stations, broadcast groups and agencies use Ribeye, the operating system for local media, to run their digital advertising businesses across CTV, OTT, online video, display, audio and digital out-of-home (DOOH). The addition of StackAdapt, the leading AI advertising and orchestration platform, gives those teams expanded programmatic capabilities while enabling them to continue planning, launching, optimizing and reporting on campaigns through the unified Ribeye workflow they already use.
“Our clients asked not for another DSP, but to work with fewer partners,” said Ribeye CEO Joe Marino. “Ribeye is the operating system that local media teams run their business on, and the more supply and demand paths we bring into that workflow, the less time their sellers have to spend swiveling between screens. StackAdapt is a strong addition to that lineup, and is now available to our self-service clients.”
As broadcasters and TV networks expand their digital advertising businesses, they need access to more programmatic capabilities without adding complexity for sellers and ad operations teams. Through StackAdapt, Ribeye clients can activate campaigns across CTV, display, video, native, audio, and DOOH while managing them through Ribeye rather than a disconnected workflow.
The integration is particularly valuable for Ribeye’s self-service clients: sellers and ad operations teams that want to build, launch and manage campaigns directly. StackAdapt campaigns can be incorporated into Ribeye’s existing campaign management, reporting and attribution workflows, helping clients expand their programmatic capabilities without introducing another login, interface or reporting environment.
“Local media companies are building serious digital businesses, and they need real programmatic capability without rebuilding how their teams work,” said Mike Novosel, VP of Strategic Partnerships & Alliances at StackAdapt. “Making StackAdapt available inside Ribeye’s platform gives hundreds of local sellers access to our technology in the environment they already use every day.”
The addition builds on Ribeye’s strategy of giving local media companies greater choice and control over how they operate their digital advertising businesses. By bringing multiple activation paths into a unified platform, Ribeye enables sellers and ad operations teams to work across channels while maintaining consistent workflows, reporting, attribution, training and support.
