More than 100 local television stations, broadcast groups, and agencies can now access StackAdapt within the workflows they already use to plan, activate, optimize, and report on digital campaigns StackAdapt’s programmatic capabilities…

AdExchanger has named Ribeye a finalist in the AI Innovators category for Video/Streaming/CTV in its 2026 Awards. Winners will be announced September 28 at the AdExchanger Awards Gala during Programmatic I/O New…

AI in local advertising has mostly been aimed at media buying. The larger untapped opportunity sits earlier in the revenue cycle — with the sellers who understand advertisers, build the campaigns, and…

Local media doesn’t have a technology shortage. It has a connection problem. Years of adding best-of-breed platforms — a DSP here, an attribution tool there — solved real problems one at a…

The category recognizes platforms that maximize efficiency, transparency, and performance for media buyers.  Ribeye has been named a winner in the 2026 ADWEEK Tech Stack Awards, in the Buy-Side Programmatic Product/Platform category…

The full-funnel conversation in advertising is usually framed for big brands with big budgets. CTV awareness campaigns, OLV consideration plays, display retargeting, dynamic creative across every stage. It’s a beautiful picture, and…

As local media organizations have expanded from owned-and-operated inventory into streaming, CTV, search, social, and other digital channels, the work required to support advertisers has grown far more complex. Many revenue teams…

Local media doesn’t have a demand problem. It has a plumbing problem. That was the throughline when Ribeye Co-Founder and CEO Joe Marino sat down with ITVT’s Televisionation: Friday Fireside — his…

National advertising tools assume a division of labor that doesn’t exist in local media. A planner builds the plan, a trafficker activates it, an analyst monitors performance, a specialist assembles the report,…

An independent agency of one of our media partners partnered with Ribeye to modernize and scale its programmatic buying operation through Ribeye’s Self Serve white-labeled platform. In four months, the agency doubled…