Author: Jenn Scilabro
Martin Lasarga in Cynopsis: Local Media Sellers Need Different Tools Than National Buyers
National advertising tools assume a division of labor that doesn’t exist in local media. A planner builds the plan, a trafficker activates it, an analyst monitors performance, a specialist assembles the report,…
Jenn Scilabro
June 10, 2026
Case Study: How an Independent Agency Scaled Programmatic Buying with Ribeye’s Self-Serve Platform
An independent agency of one of our media partners partnered with Ribeye to modernize and scale its programmatic buying operation through Ribeye’s Self Serve white-labeled platform. In four months, the agency doubled…
Jenn Scilabro
May 26, 2026
Case Study: How a U.S. Broadcaster Unified CTV and Digital Advertising Across Five Markets with Ribeye
Industry: Media & BroadcastingMarkets: 5 local U.S. marketsChannels Unified: 6 (CTV/OTT, display, online video, audio, social, owned & operated)Partner: Ribeye Summary A major U.S. media and broadcasting company partnered with Ribeye to…
Jenn Scilabro
May 19, 2026
The Trust Gap in Adtech: What Local Broadcasters Have Always Known
Walk into any small-town radio station or local TV affiliate and you’ll find something adtech has been chasing for years without quite catching: real, durable trust between buyer and seller. It’s not…
Jenn Scilabro
December 16, 2025