Local media doesn’t have a technology shortage. It has a connection problem. Years of adding best-of-breed platforms — a DSP here, an attribution tool there — solved real problems one at a…

The category recognizes platforms that maximize efficiency, transparency, and performance for media buyers.  Ribeye has been named a winner in the 2026 ADWEEK Tech Stack Awards, in the Buy-Side Programmatic Product/Platform category…

The full-funnel conversation in advertising is usually framed for big brands with big budgets. CTV awareness campaigns, OLV consideration plays, display retargeting, dynamic creative across every stage. It’s a beautiful picture, and…

As local media organizations have expanded from owned-and-operated inventory into streaming, CTV, search, social, and other digital channels, the work required to support advertisers has grown far more complex. Many revenue teams…

Local media doesn’t have a demand problem. It has a plumbing problem. That was the throughline when Ribeye Co-Founder and CEO Joe Marino sat down with ITVT’s Televisionation: Friday Fireside — his…

National advertising tools assume a division of labor that doesn’t exist in local media. A planner builds the plan, a trafficker activates it, an analyst monitors performance, a specialist assembles the report,…

An independent agency of one of our media partners partnered with Ribeye to modernize and scale its programmatic buying operation through Ribeye’s Self Serve white-labeled platform. In four months, the agency doubled…

Industry: Media & BroadcastingMarkets: 5 local U.S. marketsChannels Unified: 6 (CTV/OTT, display, online video, audio, social, owned & operated)Partner: Ribeye Summary A major U.S. media and broadcasting company partnered with Ribeye to…

Walk into any small-town radio station or local TV affiliate and you’ll find something adtech has been chasing for years without quite catching: real, durable trust between buyer and seller. It’s not…