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Jennifer Scilabro

Jennifer Scilabro

Jennifer Scilabro

StackAdapt Is Now Available Inside Ribeye

StackAdapt Is Now Available Inside Ribeye

More Programmatic Choice for Local Media, Without More Complexity. Local media companies are building real digital businesses. The problem is rarely access to demand. It’s what access costs operationally: another login, another…

Kristen Spiker

Jennifer Scilabro

September 18, 2026

AI Doesn’t Know How You Sell. Commercial Intelligence Does.

AI Doesn’t Know How You Sell. Commercial Intelligence Does.

AdExchanger has named Ribeye a finalist in the AI Innovators category, for our entry: Ribeye — AI-powered revenue acceleration and ad operating system built for local media. Winners are announced September 28…

Kristen Spiker

Jennifer Scilabro

August 26, 2026

Joe Marino in TVNewsCheck: Local Media’s Competitive Advantage is Accountability

Joe Marino in TVNewsCheck: Local Media’s Competitive Advantage is Accountability

In a new op-ed for TVNewscheck, Ribeye Co-Founder and CEO Joe Marino makes the case that local broadcasters are sitting on a competitive advantage they’re badly underplaying — and that the path…

designadmin

Jennifer Scilabro

May 19, 2026

Ribeye Promotes Matthew Day to Chief Client Officer, Pairing AI-Powered Platform with Human-Led Service Standard

Ribeye Promotes Matthew Day to Chief Client Officer, Pairing AI-Powered Platform with Human-Led Service Standard

Programmatic veteran will oversee Ad Operations, Business Development, and Client Success as concierge model scales alongside AI-rich platform PORT WASHINGTON, NY — May 18, 2026 — As part of its ongoing effort…

designadmin

Jennifer Scilabro

May 18, 2026

Forecasting Before You Spend: Why Modeling Reach and Frequency Up Front Changes the Advertiser Conversation

Forecasting Before You Spend: Why Modeling Reach and Frequency Up Front Changes the Advertiser Conversation

Most local media plans are built backwards. The advertiser names a budget. The seller proposes a channel mix based on what’s worked before. The campaign launches. Everyone hopes the numbers come in…

Jenn Scilabro

Jennifer Scilabro

April 20, 2026

Why Local Media Needs a Local-First Ad Stack: Inside Ed McLoughlin’s Case in TVNewsCheck

Why Local Media Needs a Local-First Ad Stack: Inside Ed McLoughlin’s Case in TVNewsCheck

Ed McLoughlin, our co-founder and COO, has a piece in TVNewsCheck that lays out something we hear from local broadcasters constantly: the tools they’ve been handed weren’t built for the business they’re…

designadmin

Jennifer Scilabro

December 17, 2025