Jennifer Scilabro

Joe Marino in TVNewsCheck: Local Media’s Competitive Advantage is Accountability

Joe Marino in TVNewsCheck: Local Media’s Competitive Advantage is Accountability

In a new op-ed for TVNewscheck, Ribeye Co-Founder and CEO Joe Marino makes the case that local broadcasters are sitting on a competitive advantage they’re badly underplaying — and that the path…

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Jennifer Scilabro

May 19, 2026

Ribeye Promotes Matthew Day to Chief Client Officer, Pairing AI-Powered Platform with Human-Led Service Standard

Ribeye Promotes Matthew Day to Chief Client Officer, Pairing AI-Powered Platform with Human-Led Service Standard

Programmatic veteran will oversee Ad Operations, Business Development, and Client Success as concierge model scales alongside AI-rich platform PORT WASHINGTON, NY — May 18, 2026 — As part of its ongoing effort…

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Jennifer Scilabro

May 18, 2026

Forecasting Before You Spend: Why Modeling Reach and Frequency Up Front Changes the Advertiser Conversation

Forecasting Before You Spend: Why Modeling Reach and Frequency Up Front Changes the Advertiser Conversation

Most local media plans are built backwards. The advertiser names a budget. The seller proposes a channel mix based on what’s worked before. The campaign launches. Everyone hopes the numbers come in…

Jenn Scilabro

Jennifer Scilabro

April 20, 2026

Why Local Media Needs a Local-First Ad Stack: Inside Ed McLoughlin’s Case in TVNewsCheck

Why Local Media Needs a Local-First Ad Stack: Inside Ed McLoughlin’s Case in TVNewsCheck

Ed McLoughlin, our co-founder and COO, has a piece in TVNewsCheck that lays out something we hear from local broadcasters constantly: the tools they’ve been handed weren’t built for the business they’re…

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Jennifer Scilabro

December 17, 2025