More Programmatic Choice for Local Media, Without More Complexity.
Local media companies are building real digital businesses. The problem is rarely access to demand. It’s what access costs operationally: another login, another interface, another reporting environment, another thing to train a seller on in a market where turnover is already a tax.
Today we’re announcing that StackAdapt’s programmatic capabilities are available to Ribeye clients directly inside Ribeye.
What This Means in Practice
Ribeye clients can now activate StackAdapt campaigns across CTV, display, video, native, audio and digital out-of-home, and manage them through Ribeye instead of a disconnected workflow. Those campaigns roll into the campaign management, reporting and attribution clients already use.
Nothing changes about how a seller builds a proposal or how ad ops pulls a report. The lineup of what they can sell gets bigger.
Why We Keep Adding Paths Instead of Picking Just One
Ribeye is the operating system local media teams run their business on. An operating system isn’t valuable because it’s opinionated about demand sources. It’s valuable because it makes every demand source behave the same way downstream: consistent reporting, consistent attribution, consistent training and support.
That’s the strategy behind this addition, giving local media companies more choice and more control over how they run their digital business. More supply and demand paths in, less time lost swiveling between screens.
As StackAdapt’s Mike Novosel noted, local sellers get the technology in the environment they already use every day.
Want to see it in your own workflow?
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Ribeye is the AI-powered revenue acceleration and ad operating system built for local media. Designed for broadcasters, agencies and media sales organizations, Ribeye unifies prospecting, proposal generation, campaign execution, reporting and optimization in one system. By combining local market intelligence, automation and real-time performance visibility, Ribeye helps sellers move faster, reduce operational complexity and generate more revenue across streaming TV, digital programmatic, walled-gardens, owned media and emerging channels.
