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Rare Insights
The latest on CTV, local media, and digital advertising from the Ribeye team.
The Omnichannel Dashboard: One Screen, Every Channel, No Spreadsheet Glue
By: Joe Marino, CEO and Founder Most local media reporting still happens in a spreadsheet. Not because anyone wants it to. Because the data lives in different places. CTV reporting in one…
Jenn Scilabro
April 24, 2026
Self-Serve Activation Across Every Channel: What It Actually Changes for a Local Seller
For most of digital advertising’s history, “setting up the campaign” was someone else’s job. The seller closed the deal. The IO went to the trafficking team. The trafficking team handed off to…
Jenn Scilabro
April 22, 2026
Forecasting Before You Spend: Why Modeling Reach and Frequency Up Front Changes the Advertiser Conversation
Most local media plans are built backwards. The advertiser names a budget. The seller proposes a channel mix based on what’s worked before. The campaign launches. Everyone hopes the numbers come in…
Jenn Scilabro
April 20, 2026
The Trust Gap in Adtech: What Local Broadcasters Have Always Known
Walk into any small-town radio station or local TV affiliate and you’ll find something adtech has been chasing for years without quite catching: real, durable trust between buyer and seller. It’s not…
Jenn Scilabro
December 16, 2025